At Product Up-to-Date ("we", "our", "us"), we are deeply committed to protecting the privacy and personal information of our customers, visitors, and users ("you"). This Privacy Policy explains in detail how we collect, use, store, protect, and share your information when you visit our website, use our services, or make a purchase. Please read this policy carefully before using our platform.
1. Information We Collect
We collect a variety of personal information to provide you with the best possible shopping experience:
- Personal Identification Information: Full name, email address, phone number, date of birth, and billing/delivery addresses collected during account creation and checkout.
- Transaction Data: Details of orders placed, including products purchased, purchase history, payment methods, and order values.
- Technical Data: IP address, browser type and version, time zone, browser plug-in types, operating system, device type, and other technology identifiers on the devices used to access our website.
- Usage Data: Information about how you navigate and use our website, including pages visited, products viewed, links clicked, search queries, and time spent on each page.
- Marketing & Communications Data: Your preferences for receiving marketing communications from us, newsletter subscriptions, and communication history.
- Cookie Data: Information collected through cookies and similar tracking technologies as described in our Cookie Policy.
2. How We Use Your Information
We use the information we collect for a range of legitimate purposes:
- To process and fulfil your orders, including dispatching products and managing returns.
- To manage your account and provide you with customer support.
- To send transactional communications such as order confirmations, delivery updates, and return notifications.
- To personalise your shopping experience by recommending products relevant to your interests and purchase history.
- To send marketing communications, including newsletters and promotional offers, where you have consented.
- To improve our website, services, and product offerings through analytics and customer feedback.
- To detect, prevent, and investigate fraud, security breaches, and illegal activities.
- To comply with legal obligations and resolve disputes.
3. Legal Basis for Processing
We process your personal data based on the following legal grounds: (a) Contractual necessity β to fulfil orders and manage accounts; (b) Legitimate interests β to improve our services and prevent fraud; (c) Consent β for marketing communications and non-essential cookies; (d) Legal compliance β to meet regulatory and statutory obligations.
4. Data Sharing & Disclosure
We respect your privacy and will never sell your personal data to third parties. However, we may share your information with:
- Delivery Partners: Courier and logistics companies that help us fulfil and deliver your orders.
- Payment Processors: Secure third-party payment gateways that handle financial transactions on our behalf.
- Technology Service Providers: Cloud hosting, email platforms, analytics services, and customer support software.
- Legal & Regulatory Authorities: When required by law, court order, or regulatory authority.
- Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business assets.
5. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, including for legal, accounting, or reporting requirements. Typically, order records are retained for 7 years, and marketing preferences are retained until you withdraw consent. Technical and usage data may be retained for up to 3 years for analytical purposes.
6. Your Rights
Under applicable data protection laws, you have the following rights:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your personal data in certain circumstances.
- Right to Restrict Processing: Request that we limit how we use your data.
- Right to Data Portability: Receive your data in a structured, machine-readable format.
- Right to Object: Object to processing based on legitimate interests or for direct marketing.
- Right to Withdraw Consent: Withdraw consent at any time without affecting prior lawful processing.
7. Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience, remember your preferences, analyse website traffic, and deliver personalised content. You may control cookie settings through your browser, though disabling certain cookies may affect website functionality. We use essential, functional, analytical, and marketing cookies.
8. Data Security
We implement robust technical and organisational measures to protect your personal data from unauthorised access, loss, alteration, or disclosure. These measures include SSL encryption, firewalls, secure server infrastructure, access controls, and regular security audits. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.
9. International Data Transfers
Your data may be transferred to and processed in countries outside your home jurisdiction. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or other lawful transfer mechanisms.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will notify you by updating the "Last Updated" date at the top of this page and, where appropriate, by email. We encourage you to review this policy periodically.
11. Contact Us
If you have questions, concerns, or wish to exercise your rights, please contact at contact@productuptodate.info.